Reading Insights

Followers, views, reach and engagement for every post on the account, compared with the period before.

Insights covers every post on each account, including posts not made in Postkon.

Engagement rate is interactions (likes, comments, saves, shares) divided by reach.
Every number is compared with the period before.
Click a format, a day or an account to focus the page on it; click a post for its full story.
Best times shows when your posts did best. Worth repeating lists strong posts older than 8 weeks.
Audience is read once a day. Instagram shares it for accounts with at least 100 followers.

Stats refresh on their own (recent posts every few hours). Use Fetch latest for an update now.